How ‘The Pet Revolution’ Unleashed A New Top Dog In America : Planet Money : NPR

By Greg Rosalsky, August 10, 20216:30 AM ET

The dog takeover

If you’re in the market for gourmet dog food these days, there are a lot of options for your pooch. I mean, if you’ve got bills to pay, you could buy a 20-pound bag of chicken flavor Pedigree kibble for $12. But Open Farm Pet offers a similar size bag of “Wild-Caught Salmon & Ancient Grains Dry Dog Food” for $72. Not only does it have wild salmon, it’s got steel-cut oats, quinoa, chia seeds and “superfoods like coconut oil, pumpkin and turmeric.” Stella & Chewy’s offers a 22-pound bag blend of raw lamb, beef, and venison kibble for $86 and an 8-pound box of “Grass-Fed Lamb Stew” for $70.

The stew is “100% human grade,” which is perfect for the discerning carnivorous canine. But if your dog is the ethical type, he or she can chow down on Wild Earth’s vegan dog food. An 18-pound, meatless bag costs $70 and is chock full of plant protein and “irresistible umami flavor.”

Dogs have come a long way since the days when they were put to work on farms and fed scraps. They’ve even come a long way since just a few decades ago when they spent their nights in the doghouse. Dogs now sleep inside on orthopedic beds. They get top-notch healthcare and visits to psychiatrists who prescribe them antidepressants. They see acupuncturists and psychics. They get massages and spa days. They wear sweaters.

Source: How ‘The Pet Revolution’ Unleashed A New Top Dog In America : Planet Money : NPR