When the shutdown left us stranded at home, some women clamored for a tangible sense of freedom. A year later, one writer reassesses the bra with help from an O.G. expert, an Instagram-savvy start-up, and Seinfeld.
It took me 351 days to take off my shirt for a stranger on the internet. Somehow I had made it this far into the pandemic without partaking in the talked-about extracurriculars: an OnlyFans side-hustle; a virtual boyfriend (I have a real one at home). Instead, here I was, at a little past noon on a recent Thursday, making small talk over Zoom in a who-knows-how-old lacy bralette.
Tania Garcia, director of fit at the lingerie brand Cuup, was about to guide me through a size assessment. I apologized for having only baker’s twine and a handyman’s tape measure. “We’ve gotten very crafty in our fittings,” she said, describing the MacGyver-like setups she has witnessed since the company launched in late 2018. (Without a brick-and-mortar presence, remote fittings were baked into the business plan from the beginning, unexpectedly teeing up Garcia’s team for the Zoom-all-day era.) “I did a fitting once with floss, so we’re okay,” she said, her voice reassuring in ways that transcended the subject at hand. “Let me tell you, we’re fine.”
Explore the campaign for women’s suffrage in the UK
“In 1918 the Representation of the People Act granted some women the right to vote in parliamentary elections, and the Equal Franchise Act of 1928 gave men and women equal voting rights for the first time. Explore short articles and examine scrapbooks, political pamphlets, photographs and posters to discover how suffragists and suffragettes campaigned for this democratic right.”