When the shutdown left us stranded at home, some women clamored for a tangible sense of freedom. A year later, one writer reassesses the bra with help from an O.G. expert, an Instagram-savvy start-up, and Seinfeld.
By Laura Regensdorf, March 10, 2021
It took me 351 days to take off my shirt for a stranger on the internet. Somehow I had made it this far into the pandemic without partaking in the talked-about extracurriculars: an OnlyFans side-hustle; a virtual boyfriend (I have a real one at home). Instead, here I was, at a little past noon on a recent Thursday, making small talk over Zoom in a who-knows-how-old lacy bralette.
Tania Garcia, director of fit at the lingerie brand Cuup, was about to guide me through a size assessment. I apologized for having only baker’s twine and a handyman’s tape measure. “We’ve gotten very crafty in our fittings,” she said, describing the MacGyver-like setups she has witnessed since the company launched in late 2018. (Without a brick-and-mortar presence, remote fittings were baked into the business plan from the beginning, unexpectedly teeing up Garcia’s team for the Zoom-all-day era.) “I did a fitting once with floss, so we’re okay,” she said, her voice reassuring in ways that transcended the subject at hand. “Let me tell you, we’re fine.”