Report: The White House Easter Egg Roll is for sale – Mother Jones

According to a document obtained by CNN, corporate sponsors willing to drop at least $75,000 can get their logos slapped on signage and Easter baskets.

By Julianne McShane, News & Engagement

The White House is offering a new corporate sponsorship opportunity-slash-potential-ethics-catastrophe: The annual Easter Egg Roll.

According to a CNN report published Sunday, the Trump administration is soliciting sponsors for the nearly 150-year-old tradition—which is slated for April 21 and features games and activities for kids—through a production company that is helping stage the event. For sums ranging from $75,000 to $200,000, participating companies can get their logos or names slapped on Easter baskets and signage, along with an invitation to a brunch hosted by First Lady Melania Trump and a private tour of the White House, among other perks, according to a document obtained by CNN.

“Sponsors of WHEER [White House Easter Egg Roll] provide financial support, activities, and giveaways to enhance the event while gaining valuable brand visibility and national recognition,” the document says, per CNN’s report.

Corporate backing for the Easter Egg Rollis itself something of an annual tradition. But according to CNN’s reporting, this year’s “unprecedented” planned event goes well beyond prior arrangements:

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