The $10 Billion Midterm Ad War

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DWD Featured Image Feb 9, 2026
DWD Featured Image Feb 9, 2026

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The midterms are shaping up to be the most expensive election cycle in history as campaigns pour huge sums into the ads voters see virtually everywhere.

Today, Shane Goldmacher, a national political correspondent for The New York Times, breaks down how Democrats are tying Republicans to President Trump, inflation and corruption, while Republicans are trying to paint Democrats as too liberal. He also weighs in on what those competing messages reveal about each party’s hopes, vulnerabilities and strategy as Election Day nears.

Guest: Shane Goldmacher, a national political correspondent for The New York Times.

Background reading: 

Photo: Kenny Holston/The New York Times

For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. 

For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts, Spotify and Amazon Music. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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