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Building Better Business Partnerships for Storytime

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Building Better Business Partnerships for Storytime
DWD Featured Image Feb 9, 2026

Every month, I partner with a local business and head to their gymnastics studio to lead a brief storytime that kicks off an hour of free play. From its inception, this program has been a smash hit, with some months reaching the capacity of the studio space! The genesis of Gymnastics Storytime? Jealousy. When trying to reschedule storytime to better align with staffing needs, I was running into a bit of a problem. Families are busy, and almost everyone was busy on the same day. As I spoke with folks about dates and times, it became clear that everyone was doing gymnastics, and they were doing it for free, in the town over, with a story-reading included. Our town has its own gymnastics studio, but I’ve never heard it mentioned in the busy schedules of younger children. Well, that seemed like a big opportunity to me! I reached out to…
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