With shrinking budgets and expanding roles, librarians everywhere have to continue to wearmany hats. Or maybe just one big hat with “Other Duties As Assigned” embroidered on it.With that reality, most librarians must do EVERYTHING, including their own marketing theirown programs. In comparison, larger metropolitan libraries with multiple branches have wholeteams dedicated to just that task. But Mukwonago Community Library, a smaller library in Mukwonago, Wisconsin with only 25 employees total, found a way to strike a balance between the two extremes. After a more traditional marketing manager fell through, MCL pivoted to someone with no marketingexperience but also no library experience. Essentially hiring an artist-in-residence. With her background in freelance art, Emma Plitzner fits a role that a library of her size rarely has, but her results arguably catapult her small library to a completely different weigh class. “Prior to Mukwonago Community Library I was a normal library user!…
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