Southern Living Magazine: Putting The “Southern” Back Into The Brand As The Magazine Celebrates Its 50th Anniversary – The Mr. Magazine™ Interview With Sid Evans, Editor-In-Chief & Ron King, Publisher, Southern Living

Mr. Magazine

“No, I don’t see that day in my lifetime. I think that the bond that we have with our audience is really extraordinary. It’s remarkably strong. And don’t get me wrong; we have a very diverse business and we’re being very aggressive about what we’re doing in the digital space and what we’re doing in terms of video and in brand extensions and new businesses and in books. But our readers love the print magazine and we hear from them all of the time asking us to never do anything to the print magazine.” Sid Evans (on whether he can envision a day when Southern Living does not have a printed magazine)

“The excitement that comes and builds on Instagram and all of the posts that we re-Gram, the day the issue arrives; these consumers stage little photo shoots the day their magazine gets there because it is their time…

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