Science & Health, Times They Are A-Changing, Web & Technology

Google search’s next phase: context is king – The Verge

Google says search is still far from solved

By Dieter Bohn@backlon Sep 29, 2021, 1:42pm EDT

Google Lens will let users search using images and refine their query with text.
Image: Google

At its Search On event today, Google introduced several new features that, taken together, are its strongest attempts yet to get people to do more than type a few words into a search box.

By leveraging its new Multitask Unified Model (MUM) machine learning technology in small ways, the company hopes to kick off a virtuous cycle: it will provide more detail and context-rich answers, and in return it hopes users will ask more detailed and context-rich questions.

The end result, the company hopes, will be a richer and deeper search experience.

Source: Google search’s next phase: context is king – The Verge