Google says search is still far from solved
By Dieter Bohn@backlon Sep 29, 2021, 1:42pm EDT
At its Search On event today, Google introduced several new features that, taken together, are its strongest attempts yet to get people to do more than type a few words into a search box.
By leveraging its new Multitask Unified Model (MUM) machine learning technology in small ways, the company hopes to kick off a virtuous cycle: it will provide more detail and context-rich answers, and in return it hopes users will ask more detailed and context-rich questions.
The end result, the company hopes, will be a richer and deeper search experience.
Source: Google search’s next phase: context is king – The Verge